![]() Bill helped popularize the brand to the athletes he was training which helped improve the sales. Only the Japanese trading company Nissho provide the company with funding. Also, the company struggled with cash because banks did not want to provide loans to the company. The CEO agreed to sign a deal with Phil that saw the creation of a new Blue Ribbon company.īlue Ribbon struggled to fulfill orders in time because they relied on imports from Japan which were always delayed. In Japan, he managed to meet with the CEO of Onitsuka, a Japanese shoe company (Knight 78). Japan was his last destination, and it became his most significant one. The global tour had taken Phil to many interesting places such as Greece and Egypt. Their relationship with Bill would be cemented when Phil arrived from his international trip. Phil had a mentor, Bill Bowerman, a shoe dog, and trained athletes running for the Olympics. Also, the perception of people was that running was not an interesting activity. There were no running shoes in the ’60s and ’70s because companies had not ventured into the market. At first, he did not know how he would get the shoes, but he knew that there was an opportunity in the shoe market. In the book, Phil Knight came up with the idea of selling shoes in America. ![]() Shoe dogs were people who were obsessed with developing shoes. ![]()
0 Comments
Leave a Reply. |